The Chinese short film ‘Love’ kicked off the film portion of the AIDS 2014 cultural program at the Global Village. The film was created to deal with the severe challenges in preventing and controlling AIDS in China, in particular the Guangxi area. Brendan Bale spoke with Diane Gu to find out more about the initiative.

The AIDS Prevention Office of the Department of Health in Guangxi reports the spread of infection has resulted in HIV/AIDS cases being found in 100% of counties and 98% of towns.

The department says AIDS is spreading fast from urban to rural areas, and the majority of new infections are hitting individuals with low education backgrounds, with whom traditional promotion and education techniques are not working.

Using the medium of film, the department is aiming to reduce infection rates in Chinese villagers. Buoyed by the successful reception of the short film in over 14000 villages, they will continue to use film to raise awareness and reduce the spread of HIV infection by maintaining a focus on the elderly, returned migrant workers and severely disadvantaged women.

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